James Coleman
Term 4 Works
Photo Essay Assignment
My photo essay was all about storefronts and their signs in Somerset. For this project I wanted to go around town and capture the different methods of lighting and advertising different stores and chains used based on the color and shape of their signs. I've always found them intriguing because like many other things, two signs are never the same. I didn't sequence the images in any particular fashion, but I did make plenty of compositional considerations when shooting. For chain stores, I used a perspective that leads the viewer's eye across the storefront (with a few exceptions), bringing the entire store into their focus. For non-chain stores or restaurants, I mostly focus on how the vendor uses signs to bring customers in. There are numerous differences regarding lighting and color that all of them use, making them all unique in one way or another.